Free Playbook
Punch above your marketing weight class.
A tactical playbook for credit unions who don't have a big-bank ad budget — and don't need one to win the member.
What's Inside
Six chapters. No fluff.
Built from the campaigns we've run for credit unions competing against $60b lenders. Every tactic has been tested with real spend.
Bid Strategy That Beats Big Banks
Win auctions when you're outspent 100:1.
Keyword Targeting for Local Dominance
Long-tail terms big banks can't profitably bid on.
NCUA-Aware Ad Copy
Compliant headlines that still convert.
Landing Pages That Convert Members
Turn paid clicks into funded loans.
Measurement Beyond the Click
Funded-loan tracking and offline conversion uploads.
The 90-Day Launch Plan
Week-by-week roadmap for a live program in 90 days.
Who It's For
Built for credit union marketers
VPs of Marketing
Who need a defensible growth plan they can walk the CEO and Board through — with the numbers to back it up.
Digital Marketing Managers
Running Google Ads in-house who want tactical upgrades and a reliable playbook to execute against.
Growth Leaders
At credit unions between $500m and $10b AUM looking to scale member acquisition without exploding CPA.
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